Content Engine
Sign in to access your social media command center
View A.C.T.S. Marketing
Protected access · Arcadia Care Group
Good afternoon, Irin
Updated just now
AI AgentsSearch commands⌘K
Drop Notion screenshot to sync all metrics
API keys are never included in backups
Upcoming Awareness Days
Facility Health
ActiveReview NeededSetup Pending
Quick Actions
Meeting Prep
Smart Generate
Describe what you want to post about. AI auto-detects the facility, pillar, and topic.
Drop photos or PDFs here, or click to browse
JPEG, PNG, PDF — AI reads the content and generates a post
or use manual controls below
Coming Up
Select a facility and pillar to get started
Smart Batch Generate
Describe what you want. AI detects the brand, region, or facilities and generates unique posts for each one.
Drop photos or PDFs here, or click to browse
AI analyzes the media and helps generate batch content
or use manual batch controls below

Batch Generator

Generate one post type for multiple facilities at once. Perfect for monthly batch day.

0 of 42 selected
Batch posts appear here

Scheduling Queue

Approve posts, then hit Schedule in Meta — the tool walks you through each one.

0
Total
0
Draft
0
Approved
0
Needs Edit
Calendar
Facility events alongside content posted — spot gaps instantly
Drop a calendar PDF or photo here
Select a facility above first, then drag the calendar file here. AI extracts the key events.
Select a facility above to view its calendar
Awareness Events & Holidays

Holiday & Awareness Calendar

Full year view. Click any event to jump into the generator pre-loaded.

All Facilities Avenues Arc Arcadia Care Click any event to generate a post

Review Response Generator

Paste a Google or Facebook review and get a professional response in the Arcadia voice.

Facility Review Links

Paste each facility's Google Maps URL once — saved permanently. Click to open their review page directly.

Post Vault

Saved best-performing posts. Star any generated post to save it here for recycling.

KPI Notes

Track performance per facility. Saves automatically in your browser.

All Facilities

Complete directory. Click any facility to generate a post or view their Google profile.

Content Pillars & Topics

20 topics per pillar, customized to the selected care type. Click any topic to jump to the Generator.

Facility Personality

Write 2-3 sentences about each facility — the AI reads this automatically when generating posts, making every post feel specific to that location rather than generic.

What to include
Google star rating and what reviewers say most · Top performing post types · Notable programs, awards, or partnerships · Anything that makes this facility stand out · Recent achievements or milestones
Example: "Arc at Chillicothe has a 4-star Google rating and consistently gets the highest engagement in Region 2. Education posts perform 3x better than other pillars. The facility is located along the Illinois River Valley with a garden gazebo — outdoor content performs especially well."
Content Gap Heatmap
Facilities × Pillars — last 30 days coverage
Click Refresh to generate the heatmap

Content Fatigue Tracker

Flags any topic used 2+ times for the same facility in the last 60 days. Tracks every post generated in this session and across sessions.

Weekly AI Briefing

Your Monday morning content plan. The AI analyzes your KPI notes, fatigue log, upcoming awareness days, and facility data to tell you exactly what to prioritize this week.

Click "Generate This Week's Briefing" to get your Monday morning content plan
Analyzes KPI notes, content fatigue, awareness days, and facility data

Approval Workflow

Route posts to facility contacts for review. Each contact gets a shareable link to approve or request edits on posts assigned to their facility.

How it works
1. Add posts to the Queue → they appear here automatically
2. Add your facility contact's email below their name
3. Click "Send for Review" to copy a review message you can paste into email or Teams
4. Contact clicks the link → approves or flags for edits
5. Status updates here in real time

Photo Shot List Generator

Generate a specific, actionable shot list for any facility based on their upcoming content schedule. Hand this to your facility contact so they know exactly what to photograph this week.

Select a facility to generate a specific shot list
Gives your facility contacts exact photos to capture

Competitor Intelligence

Track competitor posting patterns, content themes, and engagement. Log observations to build strategic intelligence over time.

AI reads your competitor notes and identifies content gaps you can exploit
Performance Learning
AI discovers patterns from your post performance data
Click Analyze to discover which content patterns drive the most engagement

Weekly Leadership Report

Auto-compiled from your KPI notes, queue activity, and vault data. Ready to send to leadership in one click.

This week's numbers (fill in before generating)
Fill in this week's numbers above then click Generate Report

Published Post Log

Your permanent record of published content. Mark posts as published from the generator or add manually. Used by the briefing and report.

Post Templates Library

Save your best seasonal and evergreen posts as reusable templates. Pull any template into the generator pre-filled next time.

How to use
Save any generated post as a template using the Pin button. Next year, load the template into the generator — it pre-fills the pillar, topic, and context. The AI then rewrites it fresh using the same structure but new language.
Monthly Content Plan
AI-generated content strategy for next month
Click "Generate Plan" to create next month's content strategy across all collections

Seasonal Content Recycler

Find your best past posts for a seasonal event and rewrite them with a fresh angle. Never start from scratch on Nurses Week or CNA Week again.

Select a past post to rewrite with a fresh angle
Pulls from your vault — star posts to save them here

Regional Performance

Side-by-side comparison of all 4 regions across key metrics. Shows where to focus attention.

Content Refresh
Top-performing posts from 90+ days ago ready to be recycled with a fresh angle
Click to find your best old posts that can be refreshed and reposted

Social Media Policy Guide

Generate a one-page policy guide for each brand that you can hand to facility contacts. Covers what they can post, what needs approval, HIPAA basics, and brand voice guidelines.

Select a brand and generate a policy guide
Hand to facility contacts to standardize content submission

Facility Onboarding

Track setup completeness across all 41 facilities. 6 checkpoints per facility.

Anomaly Detection
Facilities with unusual metric changes or risk indicators
Click Scan to detect anomalies across all 37 facilities

Schedule Timeline

Visual view of all scheduled posts by date. Spot gaps and overlaps before export.

Hashtag Performance

Tracks every hashtag used across all generated posts. Star = marked as top-performer.

Meta Business Pages

One-click access to every facility's Facebook page, composer, and Meta Insights. Opens directly in Meta Business Suite.